Domain Names

Domain Names are essential if you want your business to have its own presence on the internet.

Domain Names are an important part of your brand and are vital to protecting your intectual property. There is very little to prevent someone else from purchasing your desired domain name.
What would the impact to your business be if someone else controlled a web site on a domain name that was relevant to your business?
Domain Names provide a reserved address space for a name.
You may also wish to get multiple domain names. Perhaps for different products or services, or perhaps with different domain extensions.
Consider which markets your domain name should be relevant to. Is it a global business? Or just a local business?

Having mutliple domain names can also increase the chance of your web site being found on the internet.

Most businesses should consider trying to obtain a .com, and a .com.au domain name for their business.
Some businesses may also wish to protect their brand by pruchasing a .net and .net.au domain name.
If your business has a presence in other countries, then it may also be worthwhile obtaining the appropriate domain names for those countries.